Social Media Campaign Overview
Crumbl Cookies
An awareness campaign for a rapidly growing, image-conscious brand. By using both paid and organic techniques, Crumbl will be able to drive awareness in areas with new retail location.
Objective
Crumbl aims to build its reputation as a brand that customers want to patronize and a place where employees love to work.
Platforms
Crumbl is looking to display it’s value to potential employees and customers. Through video, we can showcase their products, employees, and physical location in a positive and enticing light.
Instagram’s Reels format is a perfect place to start. Through quick, engaging, and positive content, Crumbl can entice patrons organically and with display advertisements
Crumbl rolls out new flavors, and tweaks their menu on a weekly basis. By having an active Twitter account, Crumbl can announce new flavors, post appealing content, and listen to feedback in real-time. Learning more about their customers from suggestions, criticisms, and demographics is key to adapting to individual markets.
Full Presentation
results
Web Traffic
In the two months following ad launch, we found a ≈525% increase in traffic to the new location pages. This number contained referral traffic (from social media), new users, and returning user traffic.
Social Media
While not a direct objective of the campaign, appealing social media ads increased follower counts by ≈35% on Instagram and ≈30% on Twitter.
