Jett Hayes

Social Media Campaign Overview

Crumbl Cookies

An awareness campaign for a rapidly growing, image-conscious brand. By using both paid and organic techniques, Crumbl will be able to drive awareness in areas with new retail location.


Crumbl aims to build its reputation as a brand that customers want to patronize and a place where employees love to work.


Full Presentation


Web Traffic

In the two months following ad launch, we found a ≈525% increase in traffic to the new location pages. This number contained referral traffic (from social media), new users, and returning user traffic.

Social Media

While not a direct objective of the campaign, appealing social media ads increased follower counts by ≈35% on Instagram and ≈30% on Twitter.

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