Jett Hayes

Semantic SEO Guidelines

Review of ‘Semantic SEO’, by Orbit Media https://www.orbitmedia.com/blog/semantic-seo/ (If you’re stumbling upon this, I create these blogs to keep track and notate useful takeaways from articles I read. If you find it interesting, I recommend you read the original source.) Introduction Authored by Andy Crestodina, this insightful blog post delves into the advanced techniques ofContinue reading “Semantic SEO Guidelines”

Trends in Ethical Marketing

A review of ‘Trends in Ethical Marketing’ by Salesforce. The full document, at time of review, was found here. What is this article about? Primarily, this document seems to be covering the ethicality around customer data and AI. As of today (Jan 2024), this field seems to be really exploding, but it’s by no meansContinue reading “Trends in Ethical Marketing”

Linktree and Friends

Linktree and friends: A missed opportunity Jett Hayes Due to character limits in social posts, bios, emails, and the like, prebuilt landing pages like Linktree have been on the rise. While a great concept in some applications, I think they’re a missed opportunity for most businesses. What is a ‘Link tree’? Ah, the Instagram Bio.Continue reading “Linktree and Friends”

MVP Specialty Marketing Business

Proposal Development MVP Specialty Marketing A new marketing firm focused on the sports + entertainment industry needed help developing a proposal for a high-profile client.  Overview As a newer firm, MVP Specialty Marketing is looking to acquire customers – particularly in the field of sports and entertainment.  MVP looks to set itself apart from theContinue reading “MVP Specialty Marketing Business”

Educate. Radiate. Elevate.

Full Audit + Marketing Strategy Educate. Radiate. Elevate. Educate. Radiate. Elevate. (ERE) is a 501(c)3 non-profit operating in Texas and Ohio. It serves underprivileged and at-risk students, K-12, by providing tutoring, mentorship, and other resources. Brief Founded in late 2020, E.R.E. is a newer non-profit trying to gain inertia. Brand awareness is a huge concernContinue reading “Educate. Radiate. Elevate.”

Crumbl Cookie: Social Media Strategy

Social Media Campaign Overview Crumbl Cookies An awareness campaign for a rapidly growing, image-conscious brand. By using both paid and organic techniques, Crumbl will be able to drive awareness in areas with new retail location. Objective Crumbl aims to build its reputation as a brand that customers want to patronize and a place where employeesContinue reading “Crumbl Cookie: Social Media Strategy”